The security situation has a significant impact on tourist arrivals in Israel, but to different degrees depending on the purpose of the visit: tourists coming on a pilgrimage, vacation or for touring are affected to a great extent by the level of terrorism, while those coming on business and to visit relatives are minimally affected.

Tourists with an attachment to Israel—whether as Jews or as tourists who have visited the country previously—are less affected by the level of terrorism, in each purpose of the visit.

The impact of economic variables on tourist arrivals is secondary: The economic variables, including the exchange rate, have more of an impact when the security situation is calm.

In 2012 the tourism industry employed about 110,000 people. This is a labor-intensive industry in which a relatively large percentage of employees are drawn from the periphery, and, conspicuously, the proportion of employees with no academic degree is high. These characteristics of the composition of tourism employees indicates that the industry is more important to Israel than its relative share of GDP—by virtue of its ability to provide work for people with a low level of education, whose rate of employment in recent years has been lower than those with higher education. The tourism industry in Israel relies mainly on overseas tourists, whose visits provide higher added value to the economy than Israeli tourists.

The demand from tourists to visit Israel is largely dependent on the security situation. Figure 1 shows that incoming tourism reacts immediately and severely to a deterioration in the security situation in the country and the region. A salient example of this was the period of the second intifada, during which the number of incoming tourists fell drastically.

Tourists, however, are not a single entity, and their visits have different purposes (pilgrimage, vacation, business, etc.). Some of them are Jews and others Christians; some arrive in an organized framework, others independently; for some this is their first visit to Israel, others have visited the country previously. Likewise, the impact of the security situation on tourism demand is heterogeneous. This article therefore analyzes the impact on each type of tourist separately.

An econometric analysis estimating the impact of the security situation on each type of tourist, found that incoming tourism is clearly affected by the security situation. The impact, however, differs according to the purpose of the visit: tourists coming on pilgrimages, vacation or for touring are affected to a large extent by the level of terrorism, while those coming on business and to visit family are minimally affected. Tourists who have an attachment to Israel, whether as Jews or as tourists who have visited Israel previously, are less affected by the level of terrorism, in each purpose of the visit.

The study uses a new database assessing Israel’s image through the number and type of articles about Israel in world media. Data on the number of media articles about Israel dealing with wars and unrest did not make a significant contribution to explaining the changes in the number of tourists, beyond the variable of direct mention of the number of people killed in terrorist attacks. As a rule, the security situation has a dominant effect on the number of tourists coming to Israel, and articles about lifestyle in Israel, a subject unconnected with the security situation, were not found to have an impact on the number of incoming tourists. However, data on the number of articles dealing with economic issues did contribute to explaining the number of tourist entries for business purposes.

The security situation also overshadows tourists’ economic considerations. Due to the marked impact of the security situation on the volume and composition of incoming tourism, the impact of economic variables, and the exchange rate in particular, on tourist arrivals is secondary: Appreciation of the real exchange rate (strengthening of the shekel) reduces on average, but only minimally, the number of incoming tourists, but at times when there are few negative articles about Israel, in other words the security situation is calm, changes in the exchange rate have more of an impact.

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